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There are millions of active websites in the world today. If you want your real estate business to flourish online, you need to make it both comprehensive and userfriendly. If you're going to beef up your website and improve its organic rankings online, you want to include the right content and features. With this, continue reading and discover a few important elements of a successful real estate website. 

Informative resources

The best real estate websites are multidimensional. In addition to information about your business, you should look to include a variety of educational resources to provide value to your website visitors. This is an excellent opportunity to demonstrate your expertise within the local communities that you service. For example, you can create video content for your website about a particular neighborhood and what it has to offer. 

Blog page 

Blogging is one of the best ways to drive organic traffic to your website. An informative blog page that provides valuable information to potential clients will rank better than a site that only has information about the business itself. You can blog about a wide range of topics such as home buying tips, information on neighborhoods, and market updates. 

Useful tools

There is a variety of tools available today that a real estate business can include on their website that can provide value to its visitors. For example, a mortgage calculator can be a great addition, so homebuyers can quickly calculate what their mortgage payments would be on a home they come across on your website.

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