3 Ways to Improve Your Real Estate Video Marketing Strategy

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Video marketing has been trending upwards in the real estate industry for the past few years. People are more inclined to watch a brief video than have to scan through a long page of text. Also, videos are more memorable and resonate with customers more so than words alone. If you haven't already, now is the time to start incorporating video marketing into your digital marketing strategy. Continue reading and discover a few ways you can make the most out of your videos in 2019.

Video testimonials

A video testimonial can go a long way in the real estate industry. Reach out to former clients and see if they would be willing to get in front of a camera and share their experience working with you. If you are trying to instill trust in your potential clients, your best bet is to let your satisfied clients convince them for you.

Keep videos on the shorter side

As a general rule of thumb, you want to keep your real estate videos short and concise. It is difficult to get a website and social media visitors to watch a video in its entirety. With this, you want to be quick to make your point; otherwise, people will click out of your videos. Also, be sure that your video content is engaging to maintain your viewers' interest.

Strategically place videos

This is where many real estate professionals go wrong with their video marketing strategy. The create compelling real estate-related video content but do not market them effectively. If you spend the time, energy, and resources needed to market your videos, you want to be sure you are reaching your targeted audiences. With this, consider when and where you will unveil your video content to reach as many people as possible.

HUD Foreclosures

HUD foreclosures and VA Foreclosures are some of the best homes to buy when price is part of the equation. As with most Americans, price is always a concern. If not buying the same house for less, why not buy more house for the same dollar invested? When looking for a good deal it is hard to do better than the VA or HUD foreclosures market. The simple truth is that there are just more VA and HUD homes on the market, as they represent such a large number of mortgages that are generated each year. This translates into more foreclosures just by the magnitude of difference between all others comparing to the two largest.

The two largest also being government owned and operated means that they have less time to wait to make money back on the home. The FHA is especially known for selling HUD homes for less than the average sales price in a given area. FHA foreclosures represent a fraction of HUD but they are still a significant number of homes and both should be considered.

VA (Veterans Administration) and HUD (Housing and Urban Development) have different and unique opportunities for the buyer. Both are often forgiven for the local taxes normally associated with the purchase of a home (this is on a county by county basis). Be sure to ask the local title company or escrow company to look into it for you before closing as this is often missed due to their are not used to dealing with the 2 to 3 percent of the market that VA and HUD foreclosures represent.

Foreclosure Listings Increasing

As the market settled after the mortgage meltdown foreclosure listings also settled and fewer homes were on the market with a placard reading “Bank Foreclosure” in big red lettering. This was a good thing for the entire real estate market. Having an abundance of foreclosures brings the entire market down and it makes it harder for home owners, who would like to move, to get the appropriate price for their home as a similar home down the same street was sold for substantially less and the appraiser is using the foreclosure as a comparable sale.

This is just one of the problems when there are too many foreclosure listings in any area. Another issue is the television set that sits in everyone’s living room harping about the price of homes based on the number of foreclosures and this constant barrage of negative information makes most people sit on the sidelines waiting for the market to either implode completely or to correct itself. Meanwhile while they wait, others are buying foreclosure listings and making great investments.

Whatever the reason, a market can only handle so many foreclosure listings at any given time. The more foreclosures, the lower the market gets and this is a lesson the banks that were foreclosing and selling off realized too late. The market and their investments would have been better off if there had not been a rush to divest themselves of the toxic assets made more toxic by their own actions.