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Every real estate business needs a marketing strategy in 2019. In a highly competitive industry, real estate businesses are reliant on a variety of marketing tactics to stand out from the crowd. If you are struggling to find success with your marketing strategies, here are a few things that may be holding you back, as well as tips on how to improve moving forward.

You are not using social media

Social media continues to grow in popularity in the real estate industry. Real estate businesses are becoming more reliant on social media to connect with potential buyers and sellers. Many real estate businesses use their social accounts to do things like promote home listings, engage with users, and share local news stories. If you are not set up on social, you are missing out on some of the best tools available today for promoting your real estate services. Social media giants like Facebook, Twitter, Instagram, and Twitter will help you extend your reach and attract more business.

Your contact information is not accessible

How accessible is your contact information online? An interested client should not have any trouble locating your contact us page on your website. Be sure that it stands out on your site, as well as all of your social channels.

You are not using local images

Be sure that you are sharing local images when you promote your listings online. Keep in mind that in addition to the home, buyers also want to learn about the local area. You can sell an area by including high-quality photographs of local parks, landmarks, dining hotspots, etc. 

You are not using a professional photographer

Excellent photographs go a long way in the real estate industry. If your listing photos are subpar, you may be turning away potential buyers. A professional photographer has the knowledge, skills, and equipment to take high-quality photographers that should help intrigue potential buyers. 

Your website is not mobile-friendly

Many people today are reliant on their mobile devices. With this, your real estate website must be mobile-friendly. If interested buyers can’t successfully access your site, they may become disinterested and choose to hire another agent.

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Video marketing has been trending upwards in the real estate industry for the past few years. People are more inclined to watch a brief video than have to scan through a long page of text. Also, videos are more memorable and resonate with customers more so than words alone. If you haven't already, now is the time to start incorporating video marketing into your digital marketing strategy. Continue reading and discover a few ways you can make the most out of your videos in 2019.

Video testimonials

A video testimonial can go a long way in the real estate industry. Reach out to former clients and see if they would be willing to get in front of a camera and share their experience working with you. If you are trying to instill trust in your potential clients, your best bet is to let your satisfied clients convince them for you.

Keep videos on the shorter side 

As a general rule of thumb, you want to keep your real estate videos short and concise. It is difficult to get a website and social media visitors to watch a video in its entirety. With this, you want to be quick to make your point; otherwise, people will click out of your videos. Also, be sure that your video content is engaging to maintain your viewers' interest. 

Strategically place videos

This is where many real estate professionals go wrong with their video marketing strategy. The create compelling real estate-related video content but do not market them effectively. If you spend the time, energy, and resources needed to market your videos, you want to be sure you are reaching your targeted audiences. With this, consider when and where you will unveil your video content to reach as many people as possible.

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There are several advantages to owning your own home. While buying instead of renting is not for everyone based on your current circumstance, there are far more benefits to homeownership over the long haul. Continue reading and discover three significant reasons why you should buy and not rent.

Cost stability and savings

One of the biggest issues people have with renting is that a tenant does not have control of whether the price goes up over time. Many renters are under the misconception that once they agree to move into a place they are locked into a set price for years to come. Once your lease ends, your property can choose to increase the price of your rent, which may be out of your budget. With homeownership, you are in more control than renting because you can calculate and set your mortgage payment. Homeowners have peace of mind that their mortgage will stay the same until it is paid in full. Also, in many cases, homeowners pay less in mortgage payments than renters do in rent. The reason for this is because rental properties are in business to make money and will need to increase their prices for their business to be profitable. 

Homeownership is an investment

One of the major benefits of homeownership is that it is a financial investment. A mortgage allowers a homeowner to pay off their home over time, but it also allows them to build equity in the property, and the price of the value of the property may go up over time as well. With this, homeownership is a significantly better long term investment than renting. 

Ability to customize

When you rent an apartment, house, or condo, you are typically limited in what you can do with the living space. Some property owners have restrictions on your ability to paint, put in new carpets and new appliances, or even hang items on the walls. When you are a homeowner, these restrictions do not exist. You can customize your home to your exact liking to make it your own.

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Are you frustrated with renting or simply ready to own? While the process of buying a home can be challenging, there are many advantages to owning a home in 2019. If you are undecided on your next move for your living situation, read to discover the many benefits of owning a home that you love.

Appreciation will provide you with financial benefits

Over time, the value of your home is likely to appreciate. Generally speaking, real estate is an ideal investment in which your purchase will appreciate as you pay it off over the years. Think of homeownership as an investment that will provide you with many financial benefits in the long run. 

Ownership can boost your capital

A mortgage requires a homeowner to make recurring payments each month. Over time, making payments on time will help you to reduce the principal balance of your loan. In a way, you are paying towards something that will increase your net worth each time that you make a payment. As a result, you will have more capital to put towards other investments.

Payments allow you to build equity 

Equity is an excellent benefit of mortgage payments. Every month, a homeowner builds equity in their home by paying their mortgage. A homeowner can use equity for other uses, such as paying off personal debts or starting a business.

Owning a home can protect you from inflation

Rent prices continue to increase each year. To protect yourself from the negative effects of inflation, homeownership is a sustainable answer. By ensuring that you have a fixed mortgage, you can anticipate what your mortgage payment will be each month. As a result, you can also put money towards other expenses without worrying about inflation. 

Purchasing a home provides you with tax advantages

Many people do not realize that there are many tax advantages to purchasing a home. Be sure to work with a licensed professional to see which tax benefits are available to you as you are purchasing your home.

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While buying a home can be a whirlwind of excitement, it can also be a stressful and overwhelming process as a first-time homebuyer. Anyone purchasing a home for the first time is prone to making mistakes along the way, however, the right help can make a difference for your experience. If you are a first-time homebuyer looking to purchase a home in the near future, consider the following tips for making the process as smooth and successful as possible.

Do your research

A homebuyer should always be informed for each part of the buying process. With this in mind, it is often necessary to do your own research before getting started. While your realtor is an excellent resource for information, conducting your own research will allow you to take a more proactive approach in your process. Asking questions will not only enable you to learn as much as possible, but it will also help to keep you engaged along the way.

Never skip the home inspection

Choosing to opt-out of a home inspection with a new property could prevent you from seeing issues with a home that may be hiding beneath the surface. By working with a trained professional to thoroughly examine a home, you can consider all aspects of a property before making an offer on it. Many first-time homebuyers uncover issues such as structural, drainage issues, or water damage during their inspection. These discoveries ultimately allow you to reconsider your decision to buy a property before it is too late. For this reason, it is crucial to do your due diligence and get a home inspection.

Understand the home buying process

While you do not need to be an expert as a first-time homebuyer, you should have at least a basic understanding of the home buying process on your own. Because real estate is an industry dependent on time, it is essential to understand processes, such as short sales, to avoid missing out on opportunities. 

Know your budget

The crucial step of establishing a budget is where many first-time homebuyers go wrong in their process. Many first-time homebuyers establish a general budget but fail to factor in all the additional costs associated with purchasing a home. Such additional expenses may include mortgage insurance, property taxes, or your future electric bill. When creating a budget, it is essential to factor these additional expenses into a more realistic budget. In carefully considering your budget, you will have a better idea of which properties fit realistically within your price range. 

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If you are a real estate agent, your reputation is an essential element of your success in the industry. With this, a real estate agent should always be paying close attention to how they are perceived over the internet. Today, many real estate leads are generated online. For this reason, agents must monitor and make improvements to their online reputation over time. There are several steps that an agent can take to strengthen their image and presence online. Keep reading for a few tips on how to manage your online reputation as a real estate agent in 2019.

Keep a close eye on social media

Social media continues to grow in popularity for multiple generations today. In this, a strong social media presence is a necessity for any real estate agent looking to market their services. While social media platforms are incredibly useful marketing tools, they can also backfire with a negative impact if neglected or not managed properly. Unprofessional behavior or negative reviews will reflect poorly on your overall image as a real estate agent. Interested buyers and sellers will most likely reach out to you on Facebook, Twitter, LinkedIn, and other convenient platforms online.

Publish high-quality content regularly

To improve your lead generation process, it is crucial to invest time in building your inbound marketing strategy. Compelling content and photos will present your services in a polished way, as well as drive people to your website. Consider creating a blog page where you can craft content about the real estate industry. Write articles and post pictures or infographics of stages in the home buying process. By posting useful and informative content regularly, you can market yourself as an expert in the industry.

Make the most of the negative feedback 

People have no problem sharing their opinion on the internet. For this reason, it is imperative to actively monitor your pages for what people have to say about you or your business. Should you encounter a bad review, first try to understand the perspective of the client. Responding in a positive manner will ultimately reflect well on you as an agent.

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